More media archaeology
Chris (Witmore) put me onto this item in Yahoo! News –
Mustang Ads Feature Late Steve McQueen. Ford is to resurrect Steve McQueen in its promotional campaign for the new 2005 Mustang.
They did this in the UK a few years back – clever cuts of footage from Bullitt – the very stylish 1968 movie set in San Francisco, and in which McQueen drove a Mustang.
As Chris says, the switching is a chiasmus – as present and past exchange places. We find this structure more and more. It is profoundly archaeological.